Say Yes When You Feel Unprepared: Leadership Lessons from eXp's Chief Brokerage Officer

In my latest conversation on X Factor Marketing, I sat down with Alexis Diaz, a powerhouse agent from Central Florida who has built an incredible business using one platform: YouTube.

I recently had the pleasure of interviewing John Michael Perez, an incredible eXp Realty agent out of Austin, Texas, for our Organic Lead Gen series. John Michael is a self-proclaimed "people pleaser" who realized early on that cold calling and door knocking weren't for him. Instead, he turned to Facebook groups—and the results have been staggering: $75 million in sales over five years.