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Wendy Forsythe

Executive Leader | Marketing Innovator | Author & Podcast Host

Wendy Forsythe is the Chief Marketing Officer of eXp Realty, one of the largest real estate brokerages globally with over 83,000 agents. With 25+ years of experience driving growth and brand transformation across real estate, she's recognized as a HousingWire 2025 Woman of Influence and appears on the 2025 Swanepoel Power 200 list.

Wendy is the host of the X-Factor Marketing podcast and author of Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life, a #1 new release on Amazon. A sought-after speaker and thought leader, she leads with authenticity, purpose, and a people-first approach to building what's next.

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Approved Headshots

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Podcast

X-Factor Marketing

X-Factor Marketing
Brittany Hodak: Why 70% of Agents Say Post-Transaction Is Where They Struggle Most

Brittany Hodak: Why 70% of Agents Say Post-Transaction Is Where They Struggle Most

29:13
Stop Using ChatGPT: James Rembert (The Zillow Killer) on Why Claude AI Is Built for Real Estate

Stop Using ChatGPT: James Rembert (The Zillow Killer) on Why Claude AI Is Built for Real Estate

19:30
DeVante Blow: $50 to His Name, Wife With Cancer, 'Just One Layup' Built $30M Career

DeVante Blow: $50 to His Name, Wife With Cancer, 'Just One Layup' Built $30M Career

24:05
From 69 Sales to $72M: How Krista Mashore Built a Digital Empire After 17 Years in Real Estate

From 69 Sales to $72M: How Krista Mashore Built a Digital Empire After 17 Years in Real Estate

25:48
Nearly Broke to $100M: Jesse Dau's YouTube Strategy That Generated $750M in Agent Commissions

Nearly Broke to $100M: Jesse Dau's YouTube Strategy That Generated $750M in Agent Commissions

23:17
Someday Starts Today: Beverly Jackson on How Zillow Became Culture

Someday Starts Today: Beverly Jackson on How Zillow Became Culture

26:10
Everything Is Changing, Nothing Is Changing: Mike DelPrete on Compass, Rocket, Google & Real Estate

Everything Is Changing, Nothing Is Changing: Mike DelPrete on Compass, Rocket, Google & Real Estate

29:58
Behind the Scenes: How I Wrote Leverage Your X-Factor (The When, How, Why, and What)

Behind the Scenes: How I Wrote Leverage Your X-Factor (The When, How, Why, and What)

20:45
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What does community really mean at eXp Realty? | eXp Masterminds 2025 Scottsdale, AZ
01:07
#eXpcon2025 hits Miami in less than100 DAYS!
00:46
Wendy Forsythe One Year CMO at eXp Realty
01:11
Build Event in Hawaii 2025 | eXp Leaders Collaborating & Inspiring Growth
01:09
Build Event in Hawaii 2025 | eXp Leaders Collaborating & Inspiring Growth
01:09
Wendy Forsythe and Glenn Sanford | eXpcon Canada 2025 | Top Producers Mastermind
00:55

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© 2026 Wendy Forsythe

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