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Elevating Brands, Inspiring Action, Reimagining Real Estate.

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About

Hi, I'm Wendy!

I'm the Chief Operating Officer at eXp Realty, passionate about innovation, leadership, and brand building. With over 25 years in real estate, I help agents reimagine what’s possible in this industry.

Early mornings= running + coffee—my creative meditation time!

Biggest advice? Just do it! Success comes from showing up and taking action.
Follow along for insights, inspiration, and behind-the-scenes at eXp Realty!

Let’s grow together!

All proceeds support eXp Realty's Charity eXtend a Hand

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Unlock the X-Factor That Makes You Unstoppable

Stop chasing success and start unleashing it. X-Factor Framework: a proven 6-pillar system to transform your business and reclaim your life.

Focus & Action: Eliminate distractions and drive momentum.
Community & Tech: Multiply influence and leverage AI authentically.
Systems & Resilience: Scale predictably and build long-term grit.

Your X-Factor is already there. It’s time to unleash it.

My Books

PODCAST

I’m your guide to mastering the art of marketing yourself, your business, and your unique X-Factor.

Each week, we’ll dive into the strategies, mindset, and storytelling behind building unforgettable brands and businesses . So you can stand out, show up, and succeed with authenticity and confidence.

This isn’t just marketing. This is your moment to be the brand the world can’t ignore.

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Exclusive content, emails & things I don't share anywhere else.

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Content Creation Realities & Lessons:

A Guide to Smarter Strategy

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Wendy Forsythe's Real Estate Marketing Content Tips

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In the press

In The Media

Book Signing

X-Factor Marketing Blog

How Real Estate Agents Get Recommended by AI: The Formula and Strategies That Work

When buyers ask ChatGPT for the best real estate agent in your city, will your name come up? Wendy Forsythe breaks down the AI Visibility Formula and 12 strategies to get recommended.

Wendy Forsythe

5 days ago

Design It on the Front End: Michele Roderick on Sustainable Business, MS, and Why the Deals Are Already in Your Phone

Michele Roderick co-founded Now Nation while managing a 30-year MS diagnosis. Learn her framework for designing your ideal week, setting boundaries without explanation, and finding deals already in your contacts.

Wendy Forsythe

Aug 19

Tell It to the Robot: Seth Siegler on The Hub, the Google Business Profile Fix and Why the Barrier to Building With AI Is Basically Gone

eXp CIO Seth Siegler breaks down how Glenn Sanford built The Hub using AI, how eXp fixed the Google Business Profile crisis, and why starting over with AI today is easier than most people think.

Wendy Forsythe

Aug 12

2 3 4 5

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Michele Roderick has been living with MS for 30 years.

She had her first symptoms at 19. And she has spent her career building businesses, leading teams, and co-founding Now Nation without letting the hustle culture consume her.

Because she figured out something most agents never do. You have to design the business around your life first. Not the other way around.

In this episode, Michele breaks down the ideal week framework, why no is a complete sentence, and where the deals are already hiding in the phone you are holding right now. 🔗 link in bio! @askthegeneral

Open ChatGPT right now.

Type: best real estate agent in [your market].

That is exactly what your next client is doing. They are not scrolling Google anymore. They are asking their favorite AI and letting it do all the research for them.

The question is whether your name is coming back in that answer.

I know how to make sure it does.

Comment "Search" below and I will send you my free AI Visibility Formula on exactly how to get recommended by AI.

#XFactorMarketing #AIForRealEstate #RealEstateMarketing #AIVisibility #eXpRealty #GetRecommendedByAI

The world doesn’t need a smaller version of you. Take up space, own what makes you different, and shine so brightly that others feel permission to do the same. ✨🪩

When in doubt, be more Dolly.

#WomenWhoLead #Leadership #LeverageYourXFactor

One of the best pieces of advice I've heard for women growing into leadership: stop putting yourself last.

Courtney Twiss @allthingstwiss said it perfectly in this conversation. Reinvesting in yourself is not selfish. It is a requirement of strong leadership. Coaching. Conferences. Community. Whatever pours back into you so you can pour into others.

We don't have to do it all. But we can do something really well when we put our head down and do it together.

That last part is the one I keep coming back to. Stronger together. Every time.

Full episode. 🔗 Link in bio.

#WomenInLeadership #RealEstateLeadership #LeadershipDevelopment #XFactorMarketing #LeverageYourXFactor

Your next client did not call a friend for an agent recommendation.

They asked ChatGPT.

And ChatGPT gave them a name.

Was it yours?

AI is the new front door and you cannot buy your way into the answer. But you can earn it.

Comment AI Formula below and I will send you the free guide with all 12 strategies, a full 90-day action plan, and a monthly checklist so you know exactly what to do and when to do it.

New episode breaking it all down is live now. Give me a follow while you are in Youtube! 😉

#XFactorMarketing #AIForRealEstate #RealEstateMarketing #AIVisibilityFormula #eXpRealty

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Let's Connect on IG

@brandwendy

In the press

Elevating Brands, Inspiring Action, Reimagining Real Estate.

Hi, I'm Wendy!

Unlock the X-Factor That Makes You Unstoppable

PODCAST

Become an Insider

Wendy Forsythe's Real Estate Marketing Content Tips

In The Media

X-Factor Marketing Blog

How Real Estate Agents Get Recommended by AI: The Formula and Strategies That Work

Design It on the Front End: Michele Roderick on Sustainable Business, MS, and Why the Deals Are Already in Your Phone

Tell It to the Robot: Seth Siegler on The Hub, the Google Business Profile Fix and Why the Barrier to Building With AI Is Basically Gone

​

Let's Connect on IG

Contact Me