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Elevating Brands, Inspiring Action, Reimagining Real Estate.

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About

Hi, I'm Wendy!

I'm the Chief Marketing Officer at eXp Realty, passionate about innovation, leadership, and brand building. With over 25 years in real estate, I help agents reimagine what’s possible in this industry.

Early mornings= running + coffee—my creative meditation time! ☕

Biggest advice? Just do it! Success comes from showing up and taking action.
Follow along for insights, inspiration, and behind-the-scenes at eXp Realty!
Let’s grow together!

Content Creation Realities & Lessons:

A Guide to Smarter Strategy

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Wendy Forsythe's Real Estate Marketing Content Tips

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DOWNLOAD MY FREE GUIDE

My Books

PODCAST

I’m your guide to mastering the art of marketing yourself, your business, and your unique X-Factor.

Each week, we’ll dive into the strategies, mindset, and storytelling behind building unforgettable brands and businesses . So you can stand out, show up, and succeed with authenticity and confidence.

This isn’t just marketing. This is your moment to be the brand the world can’t ignore.

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In the press

In The Media

Book Signing

X-Factor Marketing Blog

X Factor Marketing with with Phil Stringer: How This AI Obsession Built a Real Estate Marketing Empire

AI can save you up to 70% of your time—but only if you’ve built the right foundation first. As Phil puts it, “The job’s not done when we hit submit on an AI tool.”

Wendy Forsythe

4 days ago2 min read

X Factor Marketing with with John Tsai: The "Rip Off and Duplicate" Strategy That Built 223K Followers and a 65-Agent Team

This blog breaks down how a Vancouver real estate agent gained 50,000 followers overnight by copying one viral video—and why strategic imitation might be the most honest path to social media success.

Wendy Forsythe

Jun 54 min read

X Factor Marketing with Carrie Soave: How One Agent Built Tom Ferry, Russell Brunson, and Oprah as Her Personal $20 AI Coaches (While Others Pay $2,000+ Per Hour)

This blog breaks down how a top agent created a team of AI coaches based on the world's best business minds—and why this might be the most overlooked competitive advantage in real estate today.

Wendy Forsythe

May 294 min read

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Yes, some jobs will disappear with advancing technology. But even more opportunities will emerge.

AI isn’t the end, t’s a new beginning. For those willing to adapt, learn, and lead, the future is full of promise.

Embrace the tools. Stay curious. The future is bright.
🎧 Comment “Podcast” to listen to the full conversation on the X-Factor Marketing podcast for more insights.

#Wherethprosgotogrow #ReimagineRealEstate #eXpProud #eXpRealty #FutureFocused #XFactorMarketing #Marketingai

What is ChapGPT anyway? Check out the new pod. with AI expert Phil Stringer. He’s dropping knowledge. 💡@philstringer

Comment “podcast” for the link 🔗 or head to www.wendyforsythe.com

#wheretheprosgotogrow #exprealty #xfactormarketing #marketingpodcast #philstringer #marketingtips #marketingai #aiexpert #chatgpttips

As a leader today, one of your top priorities must be building an AI-first team. The technology is here—what matters now is who will embrace it and how you enable them.

That starts with identifying the early adopters on your current team. These are the people already experimenting with AI, asking good questions, or showing a natural curiosity about how it can improve their workflows. Don’t let that curiosity stall—give them the freedom to explore, test, and innovate.

At the same time, your role as a leader is to remove blockers. That might mean eliminating bureaucratic red tape, investing in the right tools, or fostering a culture where experimentation and fast iteration are celebrated.

The future belongs to teams that move fast, learn faster, and aren’t afraid to reimagine how things are done. Start with your people, and let AI be the accelerator—not the obstacle.

#housingwire #aileadership #leadership #thegathering #exp #expproud

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Let's Connect on IG

@brandwendy

In the press

Elevating Brands, Inspiring Action, Reimagining Real Estate.

Hi, I'm Wendy!

Wendy Forsythe's Real Estate Marketing Content Tips

PODCAST

In The Media

X-Factor Marketing Blog

X Factor Marketing with with Phil Stringer: How This AI Obsession Built a Real Estate Marketing Empire

X Factor Marketing with with John Tsai: The "Rip Off and Duplicate" Strategy That Built 223K Followers and a 65-Agent Team

X Factor Marketing with Carrie Soave: How One Agent Built Tom Ferry, Russell Brunson, and Oprah as Her Personal $20 AI Coaches (While Others Pay $2,000+ Per Hour)

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Let's Connect on IG