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Elevating Brands, Inspiring Action, Reimagining Real Estate.

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About

Hi, I'm Wendy!

I'm the Chief Marketing Officer at eXp Realty, passionate about innovation, leadership, and brand building. With over 25 years in real estate, I help agents reimagine what’s possible in this industry.

Early mornings= running + coffee—my creative meditation time! ☕

Biggest advice? Just do it! Success comes from showing up and taking action.
Follow along for insights, inspiration, and behind-the-scenes at eXp Realty!
Let’s grow together!

Content Creation Realities & Lessons:

A Guide to Smarter Strategy

Get Access

Wendy Forsythe's Real Estate Marketing Content Tips

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DOWNLOAD MY FREE GUIDE

My Books

PODCAST

I’m your guide to mastering the art of marketing yourself, your business, and your unique X-Factor.

Each week, we’ll dive into the strategies, mindset, and storytelling behind building unforgettable brands and businesses . So you can stand out, show up, and succeed with authenticity and confidence.

This isn’t just marketing. This is your moment to be the brand the world can’t ignore.

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In the press

In The Media

Book Signing

X-Factor Marketing Blog

Copy of AI Is Transforming Marketing… Let’s Ride This Wave Together

Artificial Intelligence isn’t a future concept. It’s already reshaping how we live, lead, and market. And for those of us in the real estate and marketing industries, that wave is only gaining momentum.

Jenny Berger

11 hours ago1 min read

AI Is Transforming Marketing… Let’s Ride This Wave Together

Wendy Forsythe

4 days ago1 min read

The Performance Addiction That's Destroying High Achievers

Why the childhood programming that made you successful is now making every win feel empty.

Wendy Forsythe

Jun 255 min read

2 3 4

Contact

Not a fan of being on camera or editing videos? 🎥@opusclip is your new best friend.

It turns one video into short form magic with captions, B-roll, and smart AI curation that knows what to highlight.

Real estate pros, this is how you save time and still show up big. Thank you @philstringer for sharing all the AI Tips! For the episode comment “podcast” and I’ll send you the link to your inbox.

#AIforAgents #ShortFormVideo #RealEstateMarketing #contentcreationtips #eXpRealty #WhereTheProsGoToGrow #eXpProud @exprealty

In order to grow market share, you have to grow mindshare and growing mindshare means you have to show up on the screens that we all hold in the palm of our hands everyday.

#growth #brandbuilding #marketing #business #eXpRealty #WhereTheProsGoToGrow

The U.S. real estate industry is experiencing a significant wave of lawsuits. I face this reality every day with mixed emotions.

On one hand, I’m disheartened that this is where our industry stands. On the other, I’m deeply grateful to be part of a company, and a leadership team, that is equipped and committed to navigating this difficult chapter with courage and integrity.

I think often about the small brokerage owner, the team leader, the everyday agent trying to make ends meet in this tough market. I think about the office manager, the loan officer, the support staff—the people behind the scenes who keep everything moving. What does the future hold for them? Who lifts them up after they’ve read the headlines and absorbed the chaos?

This is a time that calls for bravery.

And sometimes, the bravest thing you can do is ask for help.

Social media is usually a highlight reel—a place to showcase wins and capture attention. But it can also be a place to connect, to lean on each other, and to build a real support system.

Now more than ever, we need to normalize reaching out, checking in, and standing together—because the road ahead is going to be tough before it gets better. But we don’t have to walk it alone.

#realestateindustry #realestateindustrynews #realestatecommunity #expproud #wheretheprosgotogrow #bettertogether

AI isn’t coming…it’s HERE!
And it’s moving faster than any tech shift we’ve ever seen.

It’s time we stop thinking only like storytellers…
and start thinking like AI SYSTEM builders.

Let’s pivot, adapt, and lead the change.
We’re not just marketing, we’re reimagining the entire game. Make that mindset shift now. #AIforRealEstate #SystemThinking #eXpProud #WhereTheProsGoToGrow #RealEstateMarketing #LeadershipInAction #exprealty #housingwire #thegathering

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Let's Connect on IG

@brandwendy