How Seth Siegler is Building the Future of Real Estate—One Prompt at a Time

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🎧 In this episode of X Factor, I sat down with Seth Siegler, Chief Innovation Officer at eXp Realty, to talk about all things AI, automation, and the shift from tech consumption to tech creation.

Seth isn’t just talking about the future—he’s building it. And he’s doing it with a perspective few people in real estate have: the lens of an agent who learned how to code, launched two startups, and now helps lead one of the most forward-thinking brokerages in the world.

The moment that stood out?

“I just asked ChatGPT what to do—and that’s how I started.”

It’s simple. It’s powerful. And it’s the mindset shift we all need right now.

From Agent to Technologist

Seth didn’t grow up in Silicon Valley. He started out like many of us—working with buyers, writing offers, and closing deals.

But when the tools he needed didn’t exist, he built them. That instinct turned into a startup. Then another. Then a career in real estate tech.

Now, as Chief Innovation Officer at eXp Realty, Seth brings agent experience to every decision he makes—and it shows.

“If you’ve been in the business, you understand where the friction really is.”

That insider knowledge is what makes him such a force in today’s fast-changing tech landscape.

Why No-Code Is the Real Disruption

Everyone’s talking about AI. But what Seth is seeing from inside the eXp ecosystem is just as game-changing:

“Agents are building actual software—without knowing how to code.”

He’s talking about tools like Lovable.dev, n8n.io, and Gamma.app—platforms that let agents automate tasks, create web apps, and build lead gen systems in hours, not weeks.

It’s no longer about waiting for a tech team.

It’s about empowering real estate professionals to solve their own problems—with tools that scale.

Innovation Doesn’t Come From Knowing—It Comes From Testing

One thing I loved about this conversation with Seth is how practical he is.

“Most people think they need to master a tool before using it. You don’t. Just try it. Let it break. Fix it. Try again.”

That kind of mindset is what separates innovators from spectators.

You don’t need to be the expert. You just need to be the one who starts.

Why Every Broker Should Be Paying Attention

What’s happening now with AI, no-code, and automation isn’t just about saving time—it’s about redefining the agent’s role.

If agents can build their own systems…

If teams can automate onboarding, lead routing, or listing prep…

If content creation becomes instant and deeply personalized…

Then brokerages need to be asking: Are we enabling that—or getting in the way?

“The agents who win won’t be the ones waiting for the next big thing. They’ll be the ones building with what’s here now.”

Your Move This Week

This episode isn’t about coding. It’s about mindset.

Here’s what you can do right now:

• Ask ChatGPT to analyze your current lead gen process—and recommend improvements.

• Try Lovable.dev or Gamma.app to build a tool you’ve been paying someone else for.

• Use n8n.io to automate just one system in your business.

  
  

Start small. Move fast. And stay curious.

Let's Grow,

Wendy

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