Passion First, Revenue Second: How Gina Tash Built “My Therapist Says” into a Viral Brand with Heart

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Some brands start as business plans.

Others start as inside jokes between friends.

For Gina Tash, co-founder of My Therapist Says, what began as a private group chat became a global digital community that connects millions through humor, honesty, and heart.

From Culinary School to Creator Culture

Gina’s path wasn’t traditional — she studied culinary arts, launched an organic meal delivery business, and eventually found her true calling in digital media.

“If I’m going to do something, I always do it properly,” she says.

When her sister created My Therapist Says, Gina joined to help turn viral content into a full-fledged business.

Making Mental Health Relatable

From the start, their goal was simple: make therapy and mental health relatable, funny, and human.

“We wanted women like us to feel like they weren’t alone,” Gina explains.

That mission struck a chord — and quickly grew into one of the most beloved brands online, earning over 100 million impressions a month and collaborations with Gucci, Valentino, and The Met Gala.

Passion First. Revenue Second.

Even with global reach, Gina says their priorities have never changed:

“We’re driven by passion first, revenue second.”

It’s a philosophy that’s kept the brand’s authenticity intact while scaling new partnerships, spin-off accounts like My Puppy Says, and even a TV project in development.

The Secret to Going Viral? Authenticity.

For Gina, the key isn’t algorithms — it’s understanding people.

“We can tell within five seconds if something will go viral. We know our audience, and we know what makes them feel seen.”

Her X Factor: Friendship and Connection

“Our X factor is our friendship. It’s what started this, and it’s what keeps it real.”

Because when connection drives creativity, the impact lasts far beyond the scroll.

Let’s grow,

Wendy

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