The TLC Formula: How to Turn Instagram into Your Top-Producing Lead-Gen Billboard

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If you’re tired of the paid lead cycle and ready to build a business fueled by authentic connection, meet Andy Griesinger. As a top-producing team leader in Charlotte, NC, Andy’s four-person team is crushing it with over 100 organic transactions annually. He doesn't rely on expensive clicks; he uses social media to build trust and generate leads naturally.

I sat down with Andy on the X Factor Marketing Podcast to break down the exact strategy his team uses to go from an Instagram scroll to a signed transaction.

Your Instagram is a Billboard

Andy’s philosophy is simple:

“The way we think of Instagram is it's essentially our billboard.”

He treats his stories and posts like an always-on, constantly updated advertisement that people are "driving by" multiple times a day. This continuous visibility ensures his team stays top of mind and top of feed with potential clients.

The TLC Formula for Building Rapport

To convert those billboard views into real business, Andy focuses on building TLC with his audience: Trustability, Likeability, and Credibility.

• Trustability & Likeability: This comes from being genuine. Andy encourages using the 80/20 rule, posting 80% business and 20% personal content. Sharing hobbies (like golf or bourbon) or life events (like an engagement) makes you relatable and helps start conversations.

• Credibility: This is the game-changer. Andy’s team uses their feed to constantly show they are doing business, that they know what they’re doing, and that they are worthy of the call.

  
  

The Power of Posting the Draft

Many agents suffer from "analysis paralysis," waiting for the perfect post. Andy’s advice is to stay consistent and simply post the draft.

• Consistency Trumps Perfection: Posting is better than not posting.

• The Surprise Hit: He notes that the posts you don’t think will be good are typically the ones that perform best or lead to a direct inquiry. The post you almost didn’t share often turns into the one that gets the deal.

A Crucial Guardrail for Edgy Content

Andy shares a great piece of advice for agents looking to be a little more edgy or creative with their listing videos: If you’re towing the line on humor or being provocative, always run the content by your seller or buyer before you post it. This simple step avoids a negative phone call and ensures you maintain that crucial client relationship.

Andy's final advice to every agent:

“Think about what you want people who come to your page to feel when they get to your page.”

Let’s grow,

Wendy

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