X-Factor Marketing Podcast | Modern Content Creation with Wendy Forsythe

Wendy Forsythe
May 15
4 min read

Become a Strategic Content Creator

This guide highlights the most valuable takeaways from my latest episode on content creation and social media marketing. Learn how to leverage modern content platforms and effective marketing strategies in today's digital landscape.

The Reality of Modern Content Consumption

Content consumption has fundamentally changed from families gathering around a single TV screen to everyone having personal screens with individualized content flows.

Take Action:

Recognize that content creation is essential for all modern businesses
Understand that modern content is consumed in "microbytes" of 5-30 seconds
Accept that brand building requires presence on the screens people hold in their hands
Embrace the role of content creator as the foundation of modern marketing

Quick Hack: Most businesses struggle with content creation because they overthink it. The most engaging content often shares authentic day-to-day business experiences and answers common client questions. Turn the camera on and start sharing your daily business story—the questions you're asked, the problems you solve, and the tasks you complete.

"Here's the reality. We are all content creators, like it or not. It is the foundation of growing businesses in marketing today in modern business today."

Choose Your Social Media Marketing Channels

The "Big Six" platforms where most content is consumed today provide different strategic opportunities for your business.

Take Action:

Focus on the "Big Six": Instagram, Facebook, LinkedIn, YouTube, TikTok, and X
Start with just one platform where you feel most comfortable
Expand to 2-3 platforms that best fit your business needs
Treat each platform as a strategic marketing channel
Be intentional about content placement and engagement strategies

Quick Hack: If you're a real estate agent with an existing network, Facebook can function as your "modern CRM." For commercial advisors, LinkedIn offers business-focused networking. For visually-oriented businesses, Instagram showcases your work without requiring on-camera presence. Match your starting platform to your existing comfort level and audience.

Build Consistency in Your Content Strategy

Consistency, not perfection, is the key to content marketing success.

Take Action:

Share your authentic business story on your chosen platforms
Document what's happening in your business daily
Answer questions your clients frequently ask
Start with posting three times per week, then build to daily
Think of content creation like exercise—build the muscle gradually

Quick Hack: The biggest hurdle to consistent posting is deciding what to share each day. Create a content template with categories like: client success stories, frequently asked questions, industry news, and behind-the-scenes glimpses. When you're not sure what to post, simply choose a category from your template and create content within that framework.

Essential Content Creation Tools

Four powerful tools can make content creation more efficient and professional-looking.

Take Action:

Use Canva for creating professional visual assets and branding materials
Try Opus Clip to automatically slice longer videos into social media-friendly clips
Leverage CapCut on your phone for easy video editing with AI assistance
Master the in-app editing tools on social platforms for quick posting

Quick Hack: Most business professionals avoid content creation because it seems time-consuming. Block one hour on weekends to batch-create and schedule content for the entire week. Use the in-app scheduling features to maintain consistency even during busy periods. Then simply add real-time, spontaneous content as inspiration strikes during your workweek.

Quick-Start Implementation Plan

Today

Choose one platform to start your content strategy
Create a list of the top 10 questions clients ask you
Record a simple introduction video on your phone

This Week

Set up a free account on Canva or try their Pro version
Create a simple content calendar with 3 posts per week
Post your first piece of content and track engagement

This Month

Expand to posting daily on your primary platform
Try one new content creation tool from the recommended list
Start repurposing content across a second platform

Next 90 Days

Develop a consistent brand look and feel for your content
Create content templates to streamline your process
Analyze which content generates the most engagement

Ongoing Habits

Schedule 2-3 hours weekly for content creation
Review platform analytics monthly to refine your strategy
Gradually incorporate video if you haven't already

Key Quotes to Remember

"Here's the reality. We are all content creators, like it or not. It is the foundation of growing businesses in marketing today in modern business today."

"If you're looking to grow a business, if you're looking to grow a brand, you have to be on these screens that we hold in the palm of our hands and consume content in. That is how you're going to grow your business today."

"It can be as simple as just turning the camera on and talking. And you'll see that that can lead to great engagement when you just start sharing your story out there."

"It's like starting an exercise program. It's like going to the gym. You don't go all the way in on the first week or the first day. You build that muscle up gradually with that consistency."

This guide highlights key insights on modern content creation. For complete details, refer to the full transcript.