Modern Content Creation with Wendy Forsythe

I've been thinking a lot about content creation lately, and I need to share something that's going to challenge how you think about marketing your business.

Here's the reality: We are all content creators, like it or not. It is the foundation of growing businesses and marketing today in modern business today.

Content consumption has fundamentally changed from families gathering around a single TV screen to everyone having personal screens with individualized content flows.

If you're looking to grow a business, if you're looking to grow a brand, you have to be on these screens that we hold in the palm of our hands and consume content in. That is how you're going to grow your business today.

Here's what I've learned about becoming a strategic content creator instead of just another person posting randomly.

THE REALITY OF MODERN CONTENT CONSUMPTION

Most business owners are still thinking about marketing like it's 2010. They're not.

Content consumption has fundamentally shifted. We've moved from shared viewing experiences to completely individualized content flows that happen in 5-30 second microbytes.

Recognize that content creation is essential for all modern businesses. Understand that modern content is consumed in these quick bursts. Accept that brand building requires presence on the screens people hold in their hands.

Embrace the role of content creator as the foundation of modern marketing.

Most businesses struggle with content creation because they overthink it. The most engaging content often shares authentic day-to-day business experiences and answers common client questions. Turn the camera on and start sharing your daily business story—the questions you're asked, the problems you solve, and the tasks you complete.

CHOOSE YOUR SOCIAL MEDIA MARKETING CHANNELS STRATEGICALLY

The "Big Six" platforms—Instagram, Facebook, LinkedIn, YouTube, TikTok, and X—provide different strategic opportunities for your business.

Start with just one platform where you feel most comfortable. Expand to 2-3 platforms that best fit your business needs. Treat each platform as a strategic marketing channel. Be intentional about content placement and engagement strategies.

Think about this strategically: If you're a real estate agent with an existing network, Facebook can function as your "modern CRM." For commercial advisors, LinkedIn offers business-focused networking. For visually-oriented businesses, Instagram showcases your work without requiring on-camera presence.

Match your starting platform to your existing comfort level and audience.

BUILD CONSISTENCY IN YOUR CONTENT STRATEGY

"It's like starting an exercise program. It's like going to the gym. You don't go all the way in on the first week or the first day. You build that muscle up gradually with that consistency."

Consistency, not perfection, is the key to content marketing success.

Share your authentic business story on your chosen platforms. Document what's happening in your business daily. Answer questions your clients frequently ask.

Start with posting three times per week, then build to daily. Think of content creation like exercise—build the muscle gradually.

The biggest hurdle to consistent posting is deciding what to share each day. Create a content template with categories like: client success stories, frequently asked questions, industry news, and behind-the-scenes glimpses. When you're not sure what to post, simply choose a category from your template and create content within that framework.

ESSENTIAL CONTENT CREATION TOOLS

Four powerful tools can make content creation more efficient and professional-looking.

Use Canva for creating professional visual assets and branding materials. Try Opus Clip to automatically slice longer videos into social media-friendly clips. Leverage CapCut on your phone for easy video editing with AI assistance. Master the in-app editing tools on social platforms for quick posting.

Most business professionals avoid content creation because it seems time-consuming. Block one hour on weekends to batch-create and schedule content for the entire week. Use the in-app scheduling features to maintain consistency even during busy periods. Then simply add real-time, spontaneous content as inspiration strikes during your workweek.

WHAT THIS MEANS FOR YOUR BUSINESS RIGHT NOW

This shift in content consumption forces me to ask harder questions about how we approach marketing.

Are you still marketing like it's 2010 while your customers consume content like it's 2025? What's the gap between where your audience is and where your content lives?

Which of the "Big Six" platforms would give you the highest return on your content investment? Where are you most comfortable starting, and where do your ideal clients actually spend time?

What are the top 10 questions your clients ask you repeatedly? How could turning those answers into content create value for hundreds of potential customers?

What would happen if you treated content creation like going to the gym—building the muscle gradually with consistency instead of trying to be perfect from day one?

How much time are you wasting overthinking content instead of just turning the camera on and sharing your story?

THE REALITY THAT CHANGES EVERYTHING

"It can be as simple as just turning the camera on and talking. And you'll see that that can lead to great engagement when you just start sharing your story out there."

The businesses that win in 2025 aren't the ones with the biggest marketing budgets. They're the ones that understand content creation is no longer optional—it's the foundation of modern business growth.

While others debate whether they should be creating content, the winners are already building their content muscles, showing up consistently, and meeting their customers where they actually consume information.

Your customers are holding screens in their hands right now, consuming content in those 5-30 second microbytes. The question isn't whether you should be creating content. The question is whether you'll be strategic about it.

Your next customer might discover you through a 15-second video you create today, a client success story you share tomorrow, or an answer to a common question you post this week.

Stop thinking like it's 2010. Start creating like it's 2025.

Let's grow!

Wendy

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