How One Agent Built Tom Ferry, Russell Brunson, and Oprah as Her Personal $20 AI Coaches (While Others Pay $2,000+ Per Hour)
- Wendy Forsythe

- May 29
- 4 min read
Updated: Jul 12
I just had Carrie Soave on my podcast, and what she told me about building her dream coaching team completely changed how I think about professional development.
"I would train a GPT on whatever coach you wish you could work with and have it advise you on anything from that person's perspective or maybe it's a combination of personalities," Carrie told me. "I took Russell Brunson's 5-day seminar... did a deep research on him, pulled out a full report and fed it to a GPT and then redid all my funnels. And I got to tell you, this is gold."
Carrie didn't just replace expensive coaching. She created something better—instant access to multiple world-class experts who never sleep, never have bad days, and never charge by the hour.
Here's what that conversation taught me about building your own elite advisory team.
WHY SETTLE FOR ONE COACH WHEN YOU CAN HAVE A WHOLE TEAM?
One of the biggest mindset shifts we can make as professionals is this: you do not have to choose. You do not have to pick one coach, one system, or one voice to guide your business. Not when AI can give you access to all of them—instantly and endlessly.
That's what Carrie discovered, and the results speak for themselves.
Most agents think they need to find the one perfect coach and stick with them. Carrie proved that's limiting thinking from a pre-AI world.
THE DEEP RESEARCH POWER NOBODY'S USING
AI isn't just about saving time or writing captions. The real transformation happens when you use it to dig deep—into strategy, psychology, and performance.
Carrie used ChatGPT to study the world's top CEOs and business thinkers. She let the AI analyze how they operate, what drives their decisions, and how they structure success.
In just 30 minutes, she had a panel of elite minds working behind the scenes—ready to support her 24/7.
Think about this: how much would you pay for 24/7 access to Russell Brunson's marketing brain? Carrie figured out how to get it for the cost of a ChatGPT subscription.
BUILD A TEAM OF SPECIALIZED COACHES
You would never ask one coach to do it all. So why expect your AI to be any different?
Carrie created individual AI advisors, each tailored to a specific area of her business. A Tom Ferry model for accountability and scripting. A Russell Brunson for sales funnels. An Oprah for mindset and vision.
Each one speaks with the wisdom and clarity of their real-life counterpart. Each one is trained to help solve a unique challenge.
This isn't about replacing human connection—it's about having expert guidance available exactly when you need it.
MEASURE SUCCESS THROUGH OUTCOMES
Here's the real magic. These AI coaches aren't just talking the talk—they're delivering results.
When Carrie ran her marketing funnel through her Russell Brunson coach, she didn't just get better language. She got better performance. Higher conversions. Real outcomes.
The AI wasn't just echoing strategies. It was thinking like a high-level marketer.
That's the difference between using AI as a tool and using it as a strategic partner.
THE GAME-CHANGER FOR EVERY AGENT
"This is gold. For agents just starting out who maybe can't afford to hire a coach—create your Tom Ferry. Create your John Cheplak. Create your Brian Buffini. Whoever speaks to you and your style."
This is about access. It's about building your business with the same level of strategic insight and support as the top performers in the world.
You don't need to wait. You don't need to choose. You just need to start building.
WHAT THIS MEANS FOR YOUR BUSINESS RIGHT NOW
Carrie's success forced me to ask harder questions about how I approach professional development.
Which 3-5 business experts would transform your business if you had unlimited access to their strategic thinking? How could you start building this dream team of advisors?
What specific areas of your business need the most expert guidance right now? Where are the gaps between your current knowledge and what top performers know?
What real business challenge could you use to test your first AI coach's effectiveness? How will you measure whether the advice actually works?
How would having 24/7 access to expert coaching change your decision-making speed and business growth?
What would it be worth to you to have instant access to the strategic thinking of the world's best business minds for less than your monthly coffee budget?
THE REALITY THAT CHANGES EVERYTHING
"High-level coaching comes at a very steep price... not all agents can afford it, they've got families to feed or they're, you know, they got to put the money back."
Carrie's success comes from recognizing that AI has fundamentally changed the coaching game. The best strategic thinking no longer has to be locked behind expensive programs or exclusive access.
This isn't about replacing human mentorship—it's about democratizing expert knowledge so every agent can get world-class advice regardless of budget.
Carrie's journey reminded me that innovation doesn't wait for permission. And neither should you.
Your next breakthrough might be hiding in a custom GPT or a tool you haven't explored yet.
Let this conversation be your nudge to jump in, experiment, and discover just how powerful you can be when you blend heart, hustle, and high-tech.
Let's grow!
Wendy
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