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X Factor Marketing with Carrie Soave: How One Agent Built Tom Ferry, Russell Brunson, and Oprah as Her Personal $20 AI Coaches (While Others Pay $2,000+ Per Hour)
- Wendy Forsythe
- 6 days ago
- 4 min read
This blog breaks down how a top agent created a team of AI coaches based on the world's best business minds—and why this might be the most overlooked competitive advantage in real estate today.
1. BUILD YOUR DREAM COACHING TEAM FOR THE PRICE OF DINNER
"I would train a GPT on whatever coach you wish you could work with and have it advise you on anything from that person's perspective or maybe it's a combination of personalities... I took Russell Brunson's 5-day seminar... did a deep research on him, pulled out a full report and fed it to a GPT and then redid all my funnels. And I got to tell you, this is gold."
Carrie didn't just replace expensive coaching. She created something better—instant access to multiple world-class experts who never sleep, never have bad days, and never charge by the hour.
MAIN IDEAS:
Why Settle for One Coach When You Can Have a Whole Team?
One of the biggest mindset shifts we can make as professionals in today’s market is this: you do not have to choose. You do not have to pick one coach, one system, or one voice to guide your business. Not when AI can give you access to all of them—instantly and endlessly.
That is what Carrie Soave discovered, and the results speak for themselves.
Tap Into the Deep Research Power of AI
AI is not just about saving time or writing captions. The real transformation happens when you use it to dig deep—into strategy, psychology, and performance. Carrie used ChatGPT to study the world’s top CEOs and business thinkers. She let the AI analyze how they operate, what drives their decisions, and how they structure success.
In just 30 minutes, she had a panel of elite minds working behind the scenes—ready to support her 24/7.
Build a Team of Specialized Coaches
You would never ask one coach to do it all. So why expect your AI to be any different? Carrie created individual AI advisors, each tailored to a specific area of her business. A Tom Ferry model for accountability and scripting. A Russell Brunson for sales funnels. An Oprah for mindset and vision.
Each one speaks with the wisdom and clarity of their real-life counterpart. Each one is trained to help solve a unique challenge.
Measure Success Through Outcomes
Here is the real magic. These AI coaches are not just talking the talk—they are delivering results. When Carrie ran her marketing funnel through her Russell Brunson coach, she did not just get better language. She got better performance. Higher conversions. Real outcomes.
The AI was not just echoing strategies. It was thinking like a high-level marketer.
A Game-Changer for Every Agent
As Carrie put it, “This is gold. For agents just starting out who maybe can’t afford to hire a coach—create your Tom Ferry. Create your John Cheplak. Create your Brian Buffini. Whoever speaks to you and your style.”
This is about access. It is about building your business with the same level of strategic insight and support as the top performers in the world.
You do not need to wait. You do not need to choose. You just need to start building.
APPLYING THESE IDEAS TO YOUR BUSINESS
Each of these strategies shows a completely different way to think about coaching and expert access. They challenge the idea that great advice has to cost thousands of dollars or come with scheduling restrictions.
Questions to Ask Yourself:
Coach Selection: Which 3-5 business experts would transform your business if you had unlimited access to their strategic thinking? How could you start building this dream team of advisors?
Specialization: What specific areas of your business need the most expert guidance right now? Where are the gaps between your current knowledge and what top performers know?
Testing Ground: What real business challenge could you use to test your first AI coach's effectiveness? How will you measure whether the advice actually works?
Implementation Speed: How would having 24/7 access to expert coaching change your decision-making speed and business growth?
ROI Reality: What would it be worth to you to have instant access to the strategic thinking of the world's best business minds for less than your monthly coffee budget?
FINAL THOUGHTS
"High-level coaching comes at a very steep price... not all agents can afford it, they've got families to feed or they're, you know, they got to put the money back."
Carrie's success comes from recognizing that AI has fundamentally changed the coaching game. The best strategic thinking no longer has to be locked behind expensive programs or exclusive access.
This isn't about replacing human mentorship—it's about democratizing expert knowledge so every agent can get world-class advice regardless of budget.
These aren't just cost-saving tactics—they're a complete reimagining of how professional development works in an AI-powered world.
Carrie’s journey is a reminder that innovation doesn’t wait for permission. And neither should you.
Your next breakthrough might be hiding in a Discord server, a custom GPT, or a tool you haven’t explored yet.
Let this episode be your nudge to jump in, experiment, and discover just how powerful you can be when you blend heart, hustle, and high-tech.
To your growth,
Wendy
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