X Factor Marketing with with Phil Stringer: How This AI Obsession Built a Real Estate Marketing Empire

Wendy Forsythe
Jun 12
2 min read

“I Haven’t Watched TV Since 2022”: How an AI Obsession Built a Real Estate Marketing Empire

What happens when a real estate leader swaps Netflix binges for late-night YouTube tutorials on marketing and AI?

You get Phil Stringer—a former real estate COO turned marketing maestro, now educating agents across the country on how to master modern marketing with the help of artificial intelligence.

In our latest XFactor podcast episode, I had the chance to sit down with Phil, and let me tell you—this conversation is a must-listen for every agent trying to navigate today’s tech-fueled market.

From COO to AI Evangelist

Phil didn’t start out as a tech guy. He built and led a powerhouse real estate team in North Carolina. But what set him apart was a mindset shift: He realized that to truly lead in marketing, you need to learn the fundamentals first—and then use AI to amplify those strategies.

It’s like Phil says: “AI doesn’t make you a marketer. It just automates what you already know how to do. If you skip the basics, you’re just speeding up bad marketing.”

Phil’s AI Formula for Agents

Here’s the brilliance of Phil’s approach:

Start with strategy. Learn how marketing works—what makes a message resonate, how to build trust, and how to attract attention.
Then bring in AI. Use tools like Opus Clip (yes, he only uses clips that score 98 or higher on their viral scale!) and ChatGPT prompts that basically teach the AI how to improve itself.
Focus on high-leverage activities. He uses AI to automate admin tasks so he can spend time where it matters—building relationships and creating revenue.
Think ahead. He envisions AI agents who’ll book your flights, dentist appointments, and yes, maybe even prep your listing presentations before you ask.

Learning Never Looked Like This

What I love most about Phil’s story is the obsession with learning. He hasn’t watched TV since 2022. No Super Bowl. No streaming shows. Just deep dives into marketing and tech, every night.

That’s not just discipline—it’s vision. It’s the mindset shift we talk about so often at eXp: You don’t need more time—you need more focus.

The Takeaway

AI can save you up to 70% of your time—but only if you’ve built the right foundation first. As Phil puts it, “The job’s not done when we hit submit on an AI tool.”

If you’re relying on AI to do your thinking, you’re doing it wrong. But if you’re using it to enhance your thinking, you’re on the right track.

Let’s grow!,

Wendy