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Why James Rembert (The Zillow Killer) Is Telling Real Estate Agents to Stop Using ChatGPT Right Now
- Wendy Forsythe
- 19 hours ago
- 3 min read
James Rembert (the Zillow Killer) is telling agents to stop using ChatGPT and switch to Claude AI. Learn about RAG agents, the Co-work feature, and why AI is unfamiliar (not complicated).
Why should real estate agents stop using ChatGPT?
According to James Rembert - former "Zillow Killer," now founder of Agent Lab - ChatGPT is not built for business.
"The hallucination capabilities of ChatGPT are just too high. It's not built for business. Not at all."
Even the Pentagon uses Claude instead of ChatGPT. And ChatGPT itself just integrated with Claude because they recognized Claude is superior.
"We've got businesses to build," James says. "We don't have time to wait for a multi-billion dollar company to figure out where it fits inside our business."
What is Claude AI and why is it better for real estate?
Claude is a large language model (LLM) - the "brain" of AI.
But unlike ChatGPT, Claude is built for businesses.
It has tools, not just features:
MCP connectors
Skills
Prompt structure
Desktop version with Co-work (pre-built agent)
Dispatch (control from your phone)
"Right now, Claude is the dominant large language model," James says. "Everything else to me is just curiosity."
What's the "middle button" on Claude that will change your life?
Most agents don't know this exists because they only use Claude on mobile.
You need the desktop version.
Once you're on desktop, you'll see three options at the top:
Chat (what everyone already uses)
Co-work (the middle button - this is the agent)
Code
Click Co-work. You can schedule it. Give it assignments. Give it information about your business like contracts or documents.
"That middle button will change your life," James says. "A lot of people don't know it's there because they're just thinking Claude works like ChatGPT where it's just chat."
What are RAG agents?
RAG stands for Retrieval Augmented Generation.
Think of them as virtual employees.
"RAG agents are excellent at one thing," James explains. "They can communicate and reason with each other. They don't hallucinate. They're not being creative. They're secured to the information you provided."
What can RAG agents do for real estate agents?
Handle phone calls
Auto-responding
Listing prospecting
Interactive videos
Marketing and advertising
The list is limitless.
What's the Dispatch feature?
This is a newer Claude feature that's a game-changer for agents always on their phones.
If you forget to do something and your computer is on, you can call it in from your phone.
Claude can search the web, use stuff natively on your computer - all from Dispatch.
Why aren't more agents using AI?
"A lot of times we view things as hard when it's just unfamiliar," James says. "It's not complicated. You can't break it. It's just unfamiliar."
The agents who excel with AI aren't defined by age or demographics. They have entrepreneurial spirit.
They see AI as something that can multiply them and scale their business - not mess up their cash flow.
What did James mean by "AI isn't going to replace you, but the agent that uses it will"?
You can't convince agents who don't want to adopt AI.
"It's almost like when you talk to people about money. People say 'it's not all about money' until you need it. Then it's too late."
Make AI a priority now. AI and emerging tech aren't going anywhere.
How did James Rembert become known as the "Zillow Killer"?
It was an accident.
"It was easier for people to remember Zillow Killer than my name," James laughs.
He created an anchor. "Anchors are what makes you memorable."
Here's the kicker: He never talked bad about Zillow. Never talked about them at all.
He just showed up in a t-shirt, got attention, and delivered value.
James Rembert breaks down Claude desktop, MCP connectors, RAG agents, and how to get started in The Hub group he created for non-tech-savvy agents.
Let's grow,
Wendy
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