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X Factor Marketing with Carrie Soave: From Hours to Minutes How She is Redefining Real Estate Marketing with AI
- Wendy Forsythe
- May 29
- 2 min read
Updated: Jun 5
Imagine spending four hours a day just creating social media content. Now imagine compressing all of that into one hour a week—and scaling your business in the process. That’s exactly what top-producing realtor and digital marketing powerhouse Carrie Soave has done, and she’s revealing how in our latest episode of X-Factor Marketing.
Carrie isn’t just another social media-savvy agent. She’s been on the list of top 10 realtors on social media for a decade—before most of us even understood the power of digital branding. While the industry debated whether selfies belonged in real estate marketing, Carrie was already building a business by simply “documenting her eventful life.”
But her latest chapter? It’s all about artificial intelligence.
📲 From Documenting to Disrupting
Carrie’s journey into AI didn’t start with a fancy tool—it started in a Discord group full of computer engineers. She didn’t wait for a polished course or user-friendly app. Instead, she rolled up her sleeves, got uncomfortable, and learned from the ground up.
What she discovered was game-changing.
Carrie developed a simple but powerful prompt formula:
Identity + Job + Context + “Ask me questions to clarify.”
This unlocked a new level of productivity, helping her and her agents create, edit, and post content in a fraction of the time.
🤖 The AI Coaches That Changed Everything
Carrie didn’t stop there. She built custom GPTs—including a Russell Brunson chatbot—to coach her through redesigning her marketing funnels. These aren’t theoretical tools; they’re real, working strategies that she’s using to scale, streamline, and amplify her real estate business.
The result? A 95% reduction in content creation time—and a blueprint for agents everywhere to do the same.
🧠 AI as a Marketing Partner, Not Just a Tool
We talk a lot about innovation at eXp, but Carrie’s story is a masterclass in agent empowerment. She’s showing us that AI isn’t here to replace the human element—it’s here to enhance it.
By outsourcing the heavy lifting of editing, planning, and strategizing, agents can spend more time on what really matters: building relationships, creating community, and closing deals.
“Social media prospecting is a three to four hour a day job, five days a week traditionally… I was able to take agents from idea to creation to editing to posting—and drop that to one hour a week. That changed everything.” – Carrie Soave
🎧 Why You Need to Listen to This Episode
This isn’t just a conversation about AI—it’s a roadmap to reimagining how we work as agents.
In this episode, we cover:
Why documenting your life is still one of the most powerful marketing tools
How to engineer prompts that unlock true productivity
The future of AI-driven marketing funnels and custom GPTs
Why search as we know it is changing—and what that means for real estate
Carrie’s journey is a reminder that innovation doesn’t wait for permission. And neither should you.
Your next breakthrough might be hiding in a Discord server, a custom GPT, or a tool you haven’t explored yet.
Let this episode be your nudge to jump in, experiment, and discover just how powerful you can be when you blend heart, hustle, and high-tech.
To your growth,
Wendy
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